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Definition of E-Commerce

Deals with all the buying and selling activities on the internet.

Sometimes the term includes all those operations that seek to attract customers or attract people to a specific network without the need to sell something specific.


E-commerce is an English term that translates as “electronic commerce”. It is the purchase and sale of goods and services through an electronic network, mainly the Internet.

These business transactions occur either business-to-business, business-to-consumer, consumer-to-consumer, or consumer-to-business. Normally, this business is based on search algorithms and customer acquisition in the different online social interactions.


With the arrival of the pandemic of the Covid-19 grew exponentially the e-commerce. This responds to the need to continue acquiring and selling goods and services without directly contacting the counterpart. However, electronic crime has also been on the rise since then.

E-commerce strategies are very varied and not all of them contain a monetary cost for the user. Most are even free to the consumer and are financed through advertising.